Tuesday, February 3, 2009

Sleep Walking Through a Business Case

Whether it is the Mattress Cowboys, 1-800Mattress or Sleepy's, after driving by strip mall after shopping plaza and see endless discount mattress and bedding outlets and stores, I'm lost..Someone find me a bed to nap in and explain to me how these places makes money?

We all love to sleep and personally, I have bought a few mattresses in my lifetime but we aren't talking about an investment in cars or houses. SOOO, how do they stay in business?

DO you ever think each weekend, "HONEY, It's Saturday, lets go get ANOTHER mattress because we haven't got one in like..um...5 weeks and the old one has crumbs in it."


"Sweetheart, do you have your old mattresses ready to go? I'll stop by the Serta outlet and pick up your new ones before I go to the dry cleaners."

Now don't get me wrong. I wake up every day with a stiff back and numb legs thinking maybe I need a new mattress.

But I don't actually GO BUY ONE. Do you? My next one is going to be either a Tempur-Pedic or Craft-o-Matic roll with the heated pads but I only have to call the 800 number from Ed McMahon to have that one delivered because NO one would get caught BUYING one of those in a STORE without a doctor's prescription. (wink)

POP QUIZ: When was the last time you went into a mattress discounter? Really..unless Party City was next door and you saw a fake brass bed that reminded you of your grandparent's bedroom set or because it was adjacent to an TGIF's and you had 30 minutes to kill before your vibrating paging coaster went off so you can get your THREE FOR ALL appetizer smothered in Jack's sauce.

But even if you and your significant other decided to digress to 1950's TV sleeping arrangements (DICK VAN DYKE, LUCY AND DESI.. et al) and move to separate rooms on the same floor with your own beds...THAT is still only TWO beds bought over a few years.

Yes, I could be thinking too much about this dilemma in a world where economic struggles run much deeper than box springs and bed skirts. But it IS these things that keep me up at night.....

or perhaps it is my insomnia caused by the fact I just need a new mattress from DISCOUNT BOB's?

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